As Dirty Burger experienced growth, we provided strategic communications support to strengthen its digital presence, audience engagement and brand consistency across customer touchpoints. Our work began with a digital audit of social media performance, audience behaviour and content effectiveness. From this, we developed a communications strategy focused on strengthening brand positioning, improving engagement and creating a more consistent brand voice.

We managed and created content across Facebook and Instagram, including Reels, Stories and static posts, while overseeing content planning, publishing and community management. We also developed targeted paid social campaigns to increase brand awareness, support promotions, drive online orders and encourage app downloads.

Beyond social media, we supported the wider digital marketing by managing website content and maintaining Google Business listings to ensure a seamless online customer experience. We also coordinated influencer partnerships and supplier collaborations, creating content aligned with campaign objectives, seasonal promotions and brand messaging.

As social media management transitioned in-house, we developed a comprehensive handover process, providing documentation, guidance and support to ensure continuity. The project resulted in stronger audience engagement, increased digital visibility, improved campaign performance and a more consistent brand experience across all online channels.