Te Rōpū Pakihi aimed to support and connect Māori business owners and entrepreneurs. As the network grew, we partnered with the organisation to strengthen member engagement, increase visibility of its impact, and create more opportunities for connection and learning, and collaboration with key stakeholders.
We delivered a communications and engagement programme spanning social media management, content planning, campaign delivery, community engagement and stakeholder communications. Through strategic content and communications we helped showcase member successes, promote initiatives and encourage participation across programmes and events.
We also coordinated business clinics, workshops and mentoring opportunities, working closely with facilitators, partners and stakeholders to deliver practical business development support and strengthen relationships across the network.
The result was a more connected and engaged membership base, stronger visibility for Māori businesses and improved communication processes across the network.
We developed and delivered a video showcase designed to highlight Māori businesses. Working with business owners, we coordinated, filmed, interviewed and produced video content that shared their personal stories and business journeys. The videos were used across digital channels to increase engagement, promote member businesses and strengthen the local business community while providing members with valuable promotional assets for their own channels.
See the collection and watch here