Overview

Te Rōpū Pakihi, a Māori business network, plays a vital role in supporting and uplifting Māori entrepreneurs. To enhance engagement, digital visibility, and operational efficiency, they needed a cohesive strategy that combined social media management, content creation, stakeholder engagement, and business development initiatives. Scallywag Social partnered with Te Rōpū Pakihi to provide comprehensive digital management, event coordination, and member-focused initiatives that empowered their business community.

What We Did

✅ Social Media Management
We took a proactive approach to the digital presence of Te Rōpū Pakihi , ensuring that their online platforms reflected their values, mission, and the vibrant businesses within the network. Our responsibilities included:

• Strategic content planning and social media execution, ensuring a consistent brand voice across all platforms.

• Running targeted campaigns and promotions to increase visibility and engagement.

• Handling content scheduling and publishing, optimising timing and frequency for maximum reach.

• Managing community engagement, fostering meaningful conversations and strengthening relationships.

• Overseeing Facebook Business Manager, ensuring streamlined ad management and performance tracking.

• Analysing reporting and insights, refining strategies based on data-driven decisions.

✅ Event & Business Clinic Coordination
Recognising the importance of face-to-face connections and business development, we organised a series of events, business clinics, and mentoring sessions that empowered Te Rōpū Pakihi members. We:

• Collaborated with key stakeholders and partners to deliver impactful workshops and events

• Planned and executed business clinics, providing members with hands-on learning experiences and support

• Organised mentoring sessions, matching experienced entrepreneurs with emerging business owners for guidance and support.

• Ensured seamless event logistics, creating well-structured, engaging experiences that encouraged networking and collaboration.

✅ Member-Centric Engagement & Storytelling
To deepen connections within the Te Rōpū Pakihi community, we developed initiatives that highlighted the stories and achievements of Te Rōpū Pakihi members. Our approach included:

• Developing and distributing surveys to gain valuable insights into what members needed most from the network.

• Launching new initiatives tailored to address members' business challenges and growth opportunities.

• Running a video campaign showcasing Te Rōpū Pakihi members, their businesses, their unique journeys, and their impact within their industries.

• Profiling members through engaging content, creating deeper connections and increased recognition for their businesses.

✅ Strategic Business Advisory & Operational Improvements
Beyond digital and event management, we provided strategic guidance to strengthen internal operations. Our contributions included:

• Providing advisory support to the Te Rōpū Pakihi committee, offering insights and recommendations on business growth and member engagement strategies.

• Introducing operational improvements, refining workflows to create a more effective and scalable model for the network.

• Strengthening partnerships with key stakeholders, ensuring long-term collaborations that benefit Te Rōpū Pakihi members.

The Impact

🔥 Elevated digital presence, leading to increased engagement and a stronger brand identity.
🔥 Improved operational efficiency, allowing Te Rōpū Pakihi to better understand and serve its members.
🔥 Greater member engagement, with tailored initiatives addressing real business needs.
🔥 Stronger partnerships and collaboration, enhancing opportunities for Māori business owners.
🔥 Increased visibility for Te Rōpū Pakihi members, showcasing their businesses and inspiring others within the network.