Overview

Dirty Burger, a bold and unapologetic burger brand, needed a fresh, dynamic approach to their digital presence. They wanted to boost engagement, increase brand awareness, and streamline their online operations. Scallywag Social stepped in to take over their social media management, content creation, and digital marketing strategy, delivering a fully integrated approach that drove real results.

What We Did

✅ Full Social Media Audit & Strategy
We started by conducting a deep dive into Dirty Burger’s existing social media presence. We analysed their engagement, audience insights, and content performance, identifying key areas for improvement. Based on our findings, we provided a tailored strategy with clear, actionable changes to refine their brand voice, strengthen community engagement, and optimise content for better reach.

✅ Content Creation & Social Media Management
We took full control of Dirty Burger’s social media presence across Facebook and Instagram. This included:

• Producing high-quality Reels, Stories, and static posts to drive engagement.

• Scheduling and managing all content to ensure consistency and visibility.

• Running interactive campaigns and competitions to boost follower growth.

• Managing community engagement, responding to comments, messages, and reviews to foster brand loyalty.

✅ Paid Advertising & Growth Strategy
To amplify Dirty Burger’s reach, we developed and executed a targeted paid advertising strategies for Facebook and Instagram. Our goal was to:

• Increase brand awareness

• Drive foot traffic to their physical locations.

• Boost online orders

• Drive app downloads

✅ Influencer & Supplier Collaborations
We worked directly with influencers to create authentic content that resonated with Dirty Burger’s audience. Additionally, we collaborated with suppliers and partners to create campaign content that aligned with brand promotions and seasonal launches.

✅ Website & Digital Management
Beyond social media, we took charge of Dirty Burger’s broader digital presence, including:

• Managing all content for their new website, ensuring a seamless brand experience across platforms.

• Liaising with app developers and website managers to maintain an optimised online ordering system.

• Overseeing Google updates to keep their business listings accurate and up-to-date.

✅ Comprehensive Social Media Toolkit & Handover
To ensure a smooth transition when Dirty Burger decided to take their social media in-house, we provided support and consultation, empowering their team to confidently take the reins while maintaining the strong digital presence we had built.

The Impact

Through our strategic approach, we helped Dirty Burger:
🔥 Increase audience engagement and follower growth.
🔥 Strengthen brand presence across social media and digital platforms.
🔥 Improve ad performance, leading to increased store visits and online orders.
🔥 Streamline operations with a more structured and effective content strategy.